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The purpose of this video is to create an emotional response out of the most basic and bare elements. A badly exposed picture (that London weather is tricky to photograph) and a handful of loops.
The original picture is treated originally in Photoshop and then sent to cinema to create the actual animation.
AfterEffects is used to add all the effects like depth of field, snow, text treatment, some camera movements and finally colour grading.
GarageBand was used to sync the video to a series of loops.
Hope you like it!
Designer Andrei Avarvarii has a vision for a smooth, voluptuous Lamborghini, the very opposite of the very sharp, origami-style of the Lamborghini Reventon. The challenge in creating this new Lamborghini “Minotauro” lies in not only staying within the strong identity system of the Lambo line, but also in making the vehicle electric! The challenge of course isn’t creating an electric car. We’ve had electric cars for years now. Nay! The challenge lies in convincing the consumer that not only is it cool to drive an electric car, it’s doubly cool to drive an electric supercar!
Microsoft has joined the wave of companies betting that 3-D is the next big thing for computing. At a recent talk at MIT, chief research and strategy officer Craig Mundie said he sees the technology as an innovation that "will get people out of treating a computer as a tool" and into treating the device as a natural extension of how they interact with the world around them. Microsoft plans to introduce consumers to the change through its gaming products, but Mundie outlined a vision that would eventually have people shopping and searching in 3-D as well.
The blogosphere is buzzing this week with the news that Twitter CEO Evan Williams — a co-founder of the red-hot social-media company — is stepping down to "focus on product strategy." Company chief operating officer Dick Costolo moves up to the top slot.
Holy fail whale! What does it mean for the company’s future? Why would he give up his chief executive role, just when the company is really taking off?
Diabetics have it pretty rough. Aside from the constant life threatening condition, seriously restricted diets and painful monitoring of glucose levels in their blood, diabetics often have to suffer the indignity of carrying around some seriously ugly industrial design. Taking monitoring and treatment systems into his own hands, designer Sascha Morawetz has created this pair of Diabetic tools that should alleviate some of the pain and shame usually associated with this illness. The inhaler, dubbed “Ninos AS”, generates an insulin aerosol, replacing the common insulin pen. A special thread allows an exact adjustment of the insulin dose. Incorporating a bloodless glucose measurement system, the “Ninos GL” can also be used as a diary, useful for collecting statistics for optimizing therapy. Though the Ninos GL looks remarkably like a Sony-Ericsson mobile phone, next time your date offends you by “texting” at the dinner table, he or she just might be saving a life…their own.
Designer: Sascha Morawetz
Firefox 4 will streamline and modernize the Web experience for our hundreds of millions of users. In addition to greatly improving performance, adding advanced graphics capabilities, and rethinking how people use tabs to organize their online lives, we have also been looking closely at the search options that we include in the search box, which appears to the right of the URL bar.
The current search options fall into three categories: general search, shopping, and reference.
The Sweet Donation Bag is an attempt to redesign the blood collection pouch. It features a sleeve with large cut-outs indicating the blood type (A, B, AB & O). The overall design is much more refined than the current bags in use and the packaging looks sturdy. If only the cut-outs would have indicated Type+ or Type- then I guess the impact would have been better. Slicker and tidier to look at; it won’t reduce the needle-prick pain!
Designer: Jihye Lee via Yanko Design